When businesses are looking for new ways to bring in leads and fuel growth, they often look to pay-per-click advertising (PPC) campaigns to deliver fast, measurable results. Increase Leads with PPC Ads can be quickly launched and prominently feature on search engine results pages to attract targeted audiences, offering a more immediate solution than the long-term SEO approach.

However, launching and running a successful PPC campaign requires careful planning to ensure that you don’t overspend your budget. To achieve a high ROI, it is important to conduct in-depth research into your target audience’s behaviors and preferred platforms before you create and run a paid media strategy.

Increase Leads with PPC Ads: Target the Right Audience

In addition, it is vital to develop ad extensions like call-to-actions, sitelinks, social links and review extensions to improve ad relevancy. Adding qualifying terms such as price points, location restrictions or minimum requirements can prevent unqualified users from clicking on your ads, preventing wasted spend and improving the quality of your leads.

Using Google’s ad bidding algorithm to determine levels of intent also offers improved targeting over manual optimization, ensuring that your ads are shown to users who are most likely to convert. This can be even more beneficial for businesses with longer sales cycles where a user may need to engage multiple touchpoints before making a purchase decision.